System Requirements:

This Thunderbolt 3 cable utilizes the reversible USB-C connector and supports both USB-C and Thunderbolt 3 enabled computers, peripherals, and displays.

When connected to Thunderbolt 3 devices, the data transfer rate can reach 40 Gbps (0.5m) and 20 Gbps (1m & 2m). When connected to USB-C devices, the data rate can reach 10 Gbps (0.5m & 1m) and 5 Gbps (2m).

For the difference between USB-C and Thunderbolt 3, refer to the below article

http://kb.cablematters.com/index.php?View=entry&EntryID=86

Symptom: The cable is not functioning properly on a Windows computer with Thunderbolt 3. Symptoms include no video, flickering video, or low image quality.

Solution: Update BIOS, Thunderbolt 3 firmware, Thunderbolt 3 driver, and Intel Graphics driver from the manufacturer's website. For more details, refer to the articles below:

BIOS, Firmware and Driver Updates

Update Intel Graphics Driver for Windows computers

For more information about our Thunderbolt products including drivers and user manuals, please visit the Thunderbolt page on our website.